The Langham Shanghai, Xintiandi
June 8, 2017

ABOUT

Campaign Asia-Pacific presents DigitalMediaWorks, an interactive one-day workshop for China’s rising stars in the media industry. The training programme is designed to equip the region’s leading talent with best practices and proven techniques in China’s evolving digital marketing landscape.

During the interactive roundtable workshop, attendees from brands and agencies with the guidance of leading experts, will have deep discussions on the hottest topic in the market and gain best practices from real-life case studies.

Last year, more than 70 of the region’s ‘rising stars’ attended the workshop to hear from our client Coca Cola, and face the ultimate challenge of winning the client pitch. Participants also received TED-style talks from area experts who shared techniques and strategies on being digital, creative while still delivering business objectives. The afternoon split the delegates into interactive round tables to work on the client brief, with a senior agency head allocated to each group acting as a professional mentor. Other highlights included a client Q&A walkabout and real live pitch presentations to a judging panel.

This one day interactive course guarantees to challenge delegates through an ultimately rewarding experience which will serve as a major stepping stone in their careers.

DigitalMediaWorks is conducted in Chinese.

2017 PROGRAMME

AM
8:15
Registration coffee
9:00
Chairperson’s welcome and introduction
9:10
TechData & Innovation, the new scene marketing ecosystem
9:40
How an awesome social media storytelling marketing can build your brand in mobile commerce era?
10:10
Year 2017- return of programmatic buying: Data +Scene + Consolidation
10:40
O2O2O – connection between offline shops and E-commerce
11:10
Using of experiential marketing in the new digital ecosystem: To SEE It, To LIVE It, To OWN It.
11:40
Roundtable workshop brief
PM
12:00
Group working lunch
13:00
Roundtable workshop
16:00
Pitch presentation
17:00
Judges feedback and award ceremony
17:30
Closing Remark
17:40
Close of event

Awesome. I have it.

Your couch. It is mine.

Your couch. It is mine.

I'm a cool paragraph that lives inside of an even cooler modal. Wins!

×

2017 PARTNERS

 

CONTACT US

To register as a delegate, please contact:
Eric Cheung
Delegate Sales Executive
Direct: +852 2122 5271 
Email: yan.cheung@haymarket.asia
For sponsorship enquiries, please contact:
Adele Jeanbourquin
Head of Sales – Greater China & North Asia
Direct: +852 3175 1987
Email: adele.jeanbourquin@haymarket.asia
Follow us on WeChat
WeChat ID: CampaignChina
qrcode_for_gh_ee0d9e6cfa72_1280
×

Copyright © 2017 Haymarket Media Ltd. All rights reserved. This material may not be published, broadcast, rewritten or redistributed in any form without prior authorisation. Your use of this website constitutes acceptance of Haymarket Media’s Privacy Policy and Terms & Conditions.