Jing An Shangri-La Hotel, Shanghai
10 August 2016
10 Days To Go

ABOUT

Campaign Asia-Pacific presents DigitalMediaWorks, an interactive one-day workshop for China’s rising stars in the media industry. The training programme is designed to equip the region’s leading talent with best practices and proven techniques in China’s evolving digital marketing landscape.

With the guidance of leading experts, DigitalMediaWorks adopts a real-life client brief and client pitch format.  Attendees will be required to prepare and present a pitch for a client and a judge panel of industry heads.

The programme will incorporate eight intensive TED-style talks delivered by digital specialists. The workshops will engage and inspire the audience to examine techniques and strategies on pitching for new business, understanding how clients evaluate a pitch and being creative while still delivering business objectives. The afternoon will split delegates into interactive round tables to work on the client brief, with a senior agency head allocated to each group acting as a professional mentor .

This one day interactive course guarantees to challenge delegates through an ultimately rewarding experience which will serve as a major stepping stone in their careers.

DigitalMediaWorks is conducted in Chinese.

PROGRAMME

AM
8:15
Registration coffee and business card exchange
9:00
Chairperson’s welcome and introduction
9:10
Keynote speech
9:20
Client brief: “Top 5 FMCG Brand”
09:40
TED-style Presentations: Quick-fire rounds
11:15
Roundtable workshop: Dissecting the challenge
PM
13:00
Working Lunch
14:00
Roundtable workshop: Developing the pitch
16:00
Client pitch presentations to judges panel
17:30
Judges feedback and award ceremony
18:00
Close of event

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PRICING RATE

US $650
Early Bird (30th June 2016)
US $750
Standard Price

 

 

PARTNERS


CONTACT US

To register as a delegate, please contact:
Randy Erno
Delegate Sales Executive
Direct: +852 2122 5271 
Email: randy.erno@haymarket.asia
For sponsorship enquiries, please contact:
Adele Jeanbourquin
Head of Sales – Greater China & North Asia
Direct: +852 3175 1987
Email: adele.jeanbourquin@haymarket.asia
WeChat ID: CampaignChina
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