Staying Customer-Focused

DigitalWorks is an interactive workshop for China’s rising stars in the digital marketing industry. This one-day training programme is designed to equip the region’s leading talent with best practices and proven techniques in China’s evolving digital marketing landscape.

This year we will focus on how brands connect and engage their consumers digitally and physically, enriching an unique experience and co-creating a brand value. The interactive course format guarantees to challenge delegates through an ultimately rewarding experience which will serve as a major stepping stone in their careers.

DigitalWorks is conducted in Chinese.

2018 PROGRAMME

AM
8:00AM
Registration & Grouping
9:00AM
Chairperson’s Welcome Address: Jane Lin-Baden, CEO of Isobar APAC
9:10AM
SESSION I: Engaging Customer Interaction on Social Media
9:30AM
SESSION II: Technology Upgrades Customer Experience
9:50AM
Morning Coffee & Tea Break
10:10AM
SESSION III: Driving Smarter Customer Service Through Big Data
10:30AM
Client Brief
10:50AM
Mentor Introduction and Group Warm-up
11:45AM
Working Lunch
PM
12:45PM
Roundtable Group Discussion
04:00PM
Client Pitch Presentation to Jury Panel
05:00PM
Judges’ Feedback and Chairperson’s Remark
Close of event
26
12:30PM-12:45PM
DigitalWorks 2018 Winner’s Announcement and Awards Ceremony (at Main Conference Stage)

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2018 PARTNERS

 

CONTACT US

To register as a delegate:
Kaylah Yang
Delegate Sales Executive
Direct: +852 3175 1966
Email: kaylah.yang@haymarket.asia
Sponsorship enquiries:
Sonia Young
Commercial Director – North Asia
Direct: +852 3175 1974
Email: sonia.young@haymarket.asia
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WeChat ID: CampaignChina
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