The Langham Shanghai, Xintiandi
June 8, 2017
16 Days To Go

ABOUT

Campaign Asia-Pacific presents DigitalMediaWorks, an interactive one-day workshop for China’s rising stars in the media industry. The training programme is designed to equip the region’s leading talent with best practices and proven techniques in China’s evolving digital marketing landscape.

During the interactive roundtable workshop, attendees from brands and agencies with the guidance of leading experts, will have deep discussions on the hottest topic in the market and gain best practices from real-life case studies.

Last year, more than 70 of the region’s ‘rising stars’ attended the workshop to hear from our client Coca Cola, and face the ultimate challenge of winning the client pitch. Participants also received TED-style talks from area experts who shared techniques and strategies on being digital, creative while still delivering business objectives. The afternoon split the delegates into interactive round tables to work on the client brief, with a senior agency head allocated to each group acting as a professional mentor. Other highlights included a client Q&A walkabout and real live pitch presentations to a judging panel.

This one day interactive course guarantees to challenge delegates through an ultimately rewarding experience which will serve as a major stepping stone in their careers.

DigitalMediaWorks is conducted in Chinese.

PROGRAMME

AM
8:15
Registration coffee and business card exchange
9:00
Chairperson’s welcome and introduction
9:10
Keynote speech
9:30
The new environment of scene marketing created by digital technology
10:00
All-scene programmatic landscape in China, a new digital marketing ecosystem
10:30
O2O2O – connection between offline shops and E-commerce
11:00
Coffee break
11:30
How an awesome social media storytelling marketing can build your brand in mobile commerce era?
PM
12:00
Roundtable workshop brief
12:30
Working lunch
13:30
Roundtable workshop
16:00
Coffee break
16:30
Presentation & Evaluation
17:45
Closing Remark
18:00
Close of event

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PRICING RATE

US $680
Early Bird (Ends 19th May 2017)
US $800
Standard Price


Additional 10% discount for 3-5 delegates based on prevailing rate

Additional 15% discount for more than 6 delegates based on prevailing rate

 

2016 PARTNERS

 

CONTACT US

To register as a delegate, please contact:
Eric Cheung
Delegate Sales Executive
Direct: +852 2122 5271 
Email: yan.cheung@haymarket.asia
For sponsorship enquiries, please contact:
Adele Jeanbourquin
Head of Sales – Greater China & North Asia
Direct: +852 3175 1987
Email: adele.jeanbourquin@haymarket.asia
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WeChat ID: CampaignChina
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